Product Launch
Sunfire.
A cinematic product launch film for the new HyLink® Alkaline 23 electrolysis system. Studio interviews paired with industrial imagery — modern hydrogen technology brought to life in the context of the energy transition.
HyLink® Alkaline 23
Project goals & client
Sunfire SE commissioned us to produce the product launch film for their HyLink® Alkaline 23 electrolysis system. The film had to show the technological advantages and position Sunfire as an experienced partner in the market.
The focus was on the product and the people behind it. Alongside the main film we produced short snippets and teasers for the website, social media and presentations.
Approach & execution
For the launch we combined an interview format with industrial imagery: a clean studio setup at the Dresden headquarters for the interviews with CEO and CTO, plus a walk-and-talk through production.
In Magdeburg the focus was on manufacturing: large halls, assembly processes and close-ups of the electrolysis stack. Drone shots inside the hall convey the scale of the systems.
Result & added value
The result is a roughly three-and-a-half-minute product launch film, complemented by several short video snippets and teasers for different platforms.
Combining studio interviews with production footage allows complex content to be communicated clearly and with visual impact. Use case: website, social media, sales and presentations.
The film positions Sunfire as a strong technology partner — and the versatile content set delivers value well beyond the launch itself.
Credits
& Specs.
Wer an dem Projekt mitgewirkt hat — und auf welchen Specs es läuft.